We are going to the Moon

This was a little before my time but I think we need to talk about this anyways. May 25, 1961, President John F. Kennedy made a declaration: “We’re going to the moon”. That moment was a big deal for several reasons— First, the US didn’t...
Want Loyal Customers? Do This.

Want Loyal Customers? Do This.

Everyone in your company, from the summer intern to the CEO, has opportunities to communicate with individual customers. But few companies understand how to leverage these one-to-one marketing opportunities. Twenty years ago, Don Peppers and Martha Rogers, in their...