We are going to the Moon

This was a little before my time but I think we need to talk about this anyways. May 25, 1961, President John F. Kennedy made a declaration: “We’re going to the moon”. That moment was a big deal for several reasons— First, the US didn’t...
Want Loyal Customers? Do This.

Want Loyal Customers? Do This.

Everyone in your company, from the summer intern to the CEO, has opportunities to communicate with individual customers. But few companies understand how to leverage these one-to-one marketing opportunities. Twenty years ago, Don Peppers and Martha Rogers, in their...
How to Take Advantage of the Summer Slump

How to Take Advantage of the Summer Slump

Dog days of summer slowing you down? Smart business owners use the summer slump to move their companies forward, says Chris Ruisi, leadership expert and author of Step Up and Play Big (Advantage Media Group, 2012). “When the weather is nice we tend to get sloppy...
Funding Options For Keeping Control of Your Business

Funding Options For Keeping Control of Your Business

Entrepreneur Roberto Torres needed help. Black & Denim, his 5-year-old Tampa, Fla.-based company, was on the cusp of tremendous growth. Its American-made line of premium denim was already being sold in 50 boutiques nationwide (see “Homegrown,” page 26)...